|A marriage of style and function|
Sans Pareil introduces its rimless collection consisting of the Alpha Series for women and Beta Series for men. Both are made of beta titanium, a lightweight, flexible, corrosion-free, hypoallergenic material ideal for rimless frames. The new collection has a three-piece mount design with a screwless application ensuring lenses are secure and permanently in place. The Alpha Series contains four feminine styles—diamond, geometric upsweep, oval and pillow in brown, light gunmetal and rose. The Beta Series for men offers a modified oval, rectangle and modified rectangle in rich brown and light gunmetal. Both the Alpha and Beta Series feature sleek, ultra-thin lines and assorted shapes that work well for a wide range of age groups and lens needs from single vision to progressive. The eye size is 48mm with an 18mm or 19mm bridge and a temple length of 135mm. All chassis are interchangeable.
PHILOSOPHY: “Our new rimless collection is the ultimate marriage of style and practicality,” says Steve Lipawsky, Sans Pareil president. “Consumers are looking for innovative, yet natural, functional eyewear designs without having to sacrifice comfort or durability. With the Alpha and Beta series, Sans Pareil meets the growing demand for eyewear that is fashionable, yet classic, strong enough to withstand the test of time and able to meet the demands of today’s active lifestyle—all at an excellent price point.”
MARKETING: A countercard is available. Each frame comes with a slim case.
PRICE POINT: $$$.
AVAILABILITY: Now. For additional information, contact Sans Pareil, (800) 521-9475; web site: www.sanspareiloptical.com.