Zero G Eyewear, a company that specializes in flat sheet titanium frames, launches Cody Air. The new collection takes inspiration from the Machine Age and Art Deco era of the 1920s and 1930s. Created with a patent-pending, pressure-mounted hinge design, Cody Air’s aerodynamic styles are influenced by the industrial designs of iconic aircraft and automobiles, which focused on functionality and symmetry. Made in Japan, this streamlined eyewear collection is cut from a single sheet of surgical-grade stainless steel and has no screws or solder points. Included are 13 ophthalmic styles and three sunglasses, each available in three to six colors. Styles are named for pioneers in aviation. The sun lenses are a nylon/polycarbonate blend made in Italy and featuring an AR backside coating.


PHILOSOPHY:
“My goal with Cody Air is to create a bridge collection for Zero G that complements the original collection, but has a different look, material and price point,” says Tom Cody, designer and founder of Zero G Eyewear. “Targeted to the hipster, who has quiet confidence, Cody Air will take off where Zero G leaves off with an edgier, more colorful and slightly more European approach.”

MARKETING:
The Cody Air advertising campaign will be centered around an aviation theme. A Cody Air lookbook and logo plaque are available. Accounts are provided with a plastic, wedge-style tool for working with the hinges. Each frame comes with a case and cleaning cloth. 

PRICE POINT:
$$$$$. For additional information, contact Cody Air, (805) 375-3295; website: codyair.com

INSIGHT
With Cody Air, Tom Cody employed a “less is more” approach by taking direction from the minimal designs found in such products as iPhones and iPads.  “Fewer buttons, but still user-friendly,” Cody says.