Marchon Eyewear relaunches its Flexon original memory metal collection with a revamped focus on design together with a continued emphasis on quality, style, fit and durability. “We are elevating our frame portfolio to the next level by showing Flexon is not only a technology brand, but an obvious choice for consumers looking for fashion and frame trend options,” Marchon says. The new collection is based on four design concepts inspired by the sleek and modern architectural elements that have remained timeless in design and structure: Structured Temple, characterized by modern styling and two-tone colorations; Beveled Temple featuring a beveled edge starting at the end piece and continuing the full length of the temple; Classic Concept with timeless styling; and Fashion Concept with metal fronts and injection temples enhanced with gradient colorations. The current Flexon Collection consists of 100-plus styles including Flexon Kids, Flexon Magnetics and Flexon Suns.


PHILOSOPHY:
“‘Keep Moving,’ the new tagline for the Flexon Collection, encompasses frame technology as well as the design direction of the products. The original memory metal technology and unique technical attributes provide superior quality and exceptional durability that fits the demanding needs of active lifestyles,” says Micha Siebenhandl, Marchon senior vice president global collections. “While we embrace the classic styling of  the Flexon Collection, we know in order to remain at the top of our game we have to ‘Keep it Moving’ in regard to product design and styling.”

MARKETING:
Merchandising materials include horizontal countercards and vertical and horizontal banners featuring new images inspired by the “Keep Moving” tagline. Videos detailing features and benefits of Flexon are available.

PRICE POINT:
$$$ to $$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; website: marchon.com

INSIGHT
To create a cohesive, unified brand, the new Flexon “O” logo is featured on the inside of both temple tips.