Whats New

Aug
2012

ACTIVIST EYEWEAR: 2012 COLLECTION

FORM FOLLOWS FUNCTION

Co-founded in 2009 in Brooklyn, N.Y., by creative director Mark Craig and business director Anthony Codispoti, Activist Eyewear debuted with the goal of redefining high performance. To achieve their goal the founders have developed new technologies such as the signature Split-Fit temple and Activizm polarized lenses, melding them with elements of classic style. Split-Fit technology increases the surface area of the frame, making the fit more comfortable by eliminating pressure on the temples. Lenses feature an advanced ultra-thin film polarization filter suspended in the core, are impact resistant and have an AR coating and oleophobic seal. The entire line is designed in Brooklyn and manufactured in Japan from premium materials such as beta titanium, surgical stainless steel, high-density rubber and the finest acetate. All styles feature the delta logo, a reference to the scientific symbol for change. The collection currently consists of sun and ophthalmic styles for both men and women.


Photographed by Black Box Studios

PHILOSOPHY:
“We believe in creative change. We believe in the pursuit of activity. We believe you should never have to choose between style and performance. We believe in unparalleled optics that protect your eyes and enhance your view of the world.” –Activist co-founders Mark Craig and Anthony Codispoti.

MARKETING:

All styles come with a case made of the same waxed canvas material used to make ship sails and a microfiber handkerchief/cleaning cloth. Each hingeless design comes with two mountain-grade lanyards in bright and tonal colors.

PRICE POINT:

$$$$$. For additional information, contact Activist Eyewear, (718) 619-4390; website: activisteyewear.com

INSIGHT
Each frame is produced in limited editions of 347 or 718 pieces per colorway in honor of the two Brooklyn area codes and is engraved with a serial number.

 

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