Photographed by Matt Lambros/Black Box Studios
PHILOSOPHY:
“This beta hinge innovation will be our first design patent and is the culmination of working on technology we have already used, while refining it from a design and functional aspect,” says Bevel president Richard Mewha.
MARKETING:
Merchandising materials include two large and two small countercards and an image campaign available for download from the Bevel website. Each frame comes with a case and cloth.
PRICE POINT:
$$$$$. For additional information, contact Bevel, (877) 880-1881; website: bevelspecs.com
INSIGHT
In 1999, two optical industry veterans Richard Mewha and Rick Nelson founded Bevel. Together they are committed to maintaining a classic but minimalist aesthetic, using high quality materials and Japanese production with the ultimate goal of “helping people feel good about themselves by making them look great.”