Photographed by Black Box Studios
PHILOSOPHY: “Huveli Milano offers petite faces a solution to the limited options available for fashionable and affordable frames,” says Tom Kramer, president, founder and designer of Teka Eyewear. “The frames are offered with various color and shape options while staying consistent with current trends.”
MARKETING: Each frame comes with a hard clamshell case and a one-year warranty. Merchandising materials for Huveli Milano are in the planning stages.
PRICE POINT: $$. For additional information, contact Teka Eyewear, (877) TEKA-EYE; website: tekaeyewear.com
INSIGHT
“Teka’s mission since it began in 2007 has been to find a niche that isn’t being filled and fill it. The petite market is definitely a niche that needs to be addressed,” Tom Kramer notes.