Colors in Optics introduces its Vince Camuto Eyewear collection, containing 14 ophthalmic styles. The frames are handmade from acetate and include double and triple laminates. A few styles are plastic/metal combos. Details consist of artfully executed metal logo treatments and signature embellishments such as the iconic Vince Camuto crest. Frames are equipped with spring hinges.


PHILOSOPHY: “Targeted to young, sophisticated women who work and play hard, our Vince Camuto Eyewear collection is contemporary and elegant,” says Rhona Hutton, Colors in Optics vice president. “The line is a natural fit for the chic Vince Camuto lifestyle brand.”

MARKETING: Merchandising materials include a branded display, countercards and logo plaques. Each frame comes with a case and cleaning cloth.

PRICE POINT: $$$. For additional information, contact Colors in Optics, (866) 393-3374; website: colorsinoptics.com

INSIGHT
A major name in the footwear industry, Vince Camuto created the Nine West Group and then built the Connecticut-based Camuto Group, which holds the Jessica Simpson master license and its 22 categories as well as the footwear division for companies such as Tory Burch, BCBG, and countless other brands and private labels for more than 5,000 department stores and retailers around the world. In 2009 he launched the Vince Camuto brand with footwear and has since expanded into a lifestyle brand that includes handbags, jewelry, belts, ready-to-wear, outerwear, fragrance and eyewear.