Photographed by Black Box Studios
PHILOSOPHY:
“Teka Eyewear appeals to the classy, fashion-savvy customer base by incorporating sleek sophistication into the temple and frame shapes,” says Tom Kramer, president, founder and designer of Teka Eyewear. “Our eyewear is fashioned for people who value comfort and quality just as much as chic classiness. The timeless, classic grace of Teka Eyewear means the styles can be worn by anyone, anytime, anyplace.”
MARKETING:
Merchandising materials include a three-shelf display and logo plaque. A special display is available for Teka’s buffalo horn frames. Each frame comes with a velvet case with the company logo in metal and a lens cloth in a pouch.
PRICE POINT:
$$$$$. For additional information, contact Teka Eyewear, (877) TEKA-EYE; website: tekaeyewear.com
INSIGHT
“Teka’s mission since it began in 2007 has been to find a niche that isn’t being filled and fill it. “We do a lot of work with exotic materials such as wood, horn and aluminum as well as silicone, TR90, acetate and traditional metals. The exotic materials are great for eyewear connoisseurs and those who love one-of-a-kind product. We also specialize in a variety of hinges that incorporate fashion and function into the frame designs,” Tom Kramer, Teka founder, explains.