Photographed by Black Box Studios
PHILOSOPHY:
“Mark’s passion for originality has resulted in the creation of a line that is one-of-a-kind in its design. He has a unique sense of style that seamlessly carries over into the eyewear collection. Viva is pleased to be the first to introduce Mark Nason eyewear to the marketplace,” says Roxanne Galari, Viva’s general manager for the Mark Nason brand. Mark Nason adds: “Eyewear is a natural extension for the Mark Nason brand. Viva shares the same vision, fusing rock ’n’ roll attitude with upscale products that reflect the brand.”
MARKETING:
Merchandising materials include an 18-place tower, two-place display, pedestal base, countercards and logo plaque. Each style comes with a black leather case and lens cloth.
PRICE POINT:
$$$ to $$$$ (ophthalmics); $$$$ to $$$$$ (sunglasses). For additional information, contact Viva International Group, (800) 345-VIVA; website: vivagroup.com
INSIGHT
In 2004, designer Mark Nason founded the Mark Nason brand, which has become a leader in rock ’n’ roll influenced footwear for men and women and has a huge celebrity following. The fashion line now includes a women’s collection of bags and accessories called “Lounge by Mark Nason.”