Photographed by Black Box Studios
MARKETING:
Merchandising materials include a Duratrans (transparent poster), posters, countercards and in-case cards.
PRICE POINT:
$$$$ (non-polarized); $$$$$ (polarized).
For additional information, contact Oakley, (800) 431-1439; website: oakley.com
PHILOSOPHY:
“We developed RadarLock as a response from and in coordination with our athletes to improve upon Radar performance by adding Switchlock technology. Switchlock functionality allows for quick, easy and secure interchangeability of performance lenses for the appropriate application or lighting condition,” says Wade Cleveland, Oakley eyewear category manager.
INSIGHT
Established in 1975 and headquartered in Southern California, Oakley, a leading sport eyewear brand, holds more than 600 patents. Oakley has also expanded into apparel, footwear and accessories collections producing both men’s and women’s product lines that target sport performance and active and lifestyle consumers.