Photographed by Black Box Studios
PHILOSOPHY:
“We are very excited about the release of this new collection. It consists of contemporary/retro styling that works with today’s fashions,” says Eye Q CEO Jeffrey Frumkin.
MARKETING:
A flier featuring an image of Albert Einstein is available detailing the seven styles.
PRICE POINT:
$$. For additional information, contact Eye Q Eyewear, (800) 403-3937; website: eyeqeyewear.com
INSIGHT
The tagline for Genius Eyewear is “Smart Styling + Updated Colors + Quality Manufacturing + Value Pricing = Genius Eyewear.”