Smilen Eyewear has signed a trademark licensing agreement with the U.S. Army, via the Beanstalk Group, to produce eyewear using the U.S. Army trademark(s). Distribution will be throughout the U.S., its territories and possessions, and Canada. All licensing fees paid to the U.S. Army for its trademarks provide support to the U.S. Army Trademark Licensing Program. Net licensing revenue is devoted to U.S. Army morale, welfare and recreation programs. The initial eyewear collection consists of fashionable, durable, contemporary men’s styles in plastic and metal, including stainless steel and memory titanium. All styles are equipped with spring hinges. As this brand develops, Smilen will add women’s and children’s styles.


PHILOSOPHY:
“What attracted us to this brand are the core values of the U.S. Army, including loyalty, duty, honor and integrity,” says Scott Smilen, CEO of Smilen. “Additionally, with 51 U.S. army bases located here, there is a powerful awareness of this brand.”

MARKETING:
Countercards will be available with the tagline “There’s Strong. Then there’s Army Strong.” Each frame comes with a hard case featuring the U.S. Army logo and a camouflage-print microfiber cleaning cloth.

PRICE POINT:
$. For additional information, contact Smilen Eyewear, (800) 887-5675; website: www.smileneyewear.com

INSIGHT
Smilen Eyewear stocks over two million frames and sunglasses, ranging from titanium memory models, colorful plastics and stainless steel designs to licensed brands.