The McGee Group launches the Argyleculture brand by Russell Simmons. Targeted to men who deserve the latest in fashion to match their trendy lifestyles, this eight-piece ophthalmic collection offers masculine designs in multiple sizes with edgy metal embellishments and a hint of classic Ivy League heritage. Each frame is named after a music legend—Dorsey, Ellington, Thelonius. Frames are made of acetate, metal and metal/acetate combinations in full-rimmed and semi-rimless designs. All styles are available in two colors. Features include adjustable nosepads and spring hinges. Four additional frames will be introduced later this year.


PHILOSOPHY:
The Argyleculture brand by Russell Simmons is geared toward the urban graduate—the modern man with a sense of style,” says Matthew McGee, executive vice president of McGee. “We have seamlessly integrated this sense of modern style with a sophisticated edge to create the Argyleculture eyewear collection. Each frame has unique design details—a vintage eye shape, an argyle pattern on the temple tip or a modern color combination to emphasize the luxurious sophistication of the brand while stressing the individuality of the wearer.”

MARKETING:
Countercards and a logo plaque are available. Each frame comes with an Argyleculture case. With the purchase of the entire collection, ECPs receive a case of Callaway golf balls.

PRICE POINT:
$$. For additional information, contact The McGee Group, (800) 966-2020; website: www.mcgeegroup.com

INSIGHT
Russell Wendell Simmons is an American entrepreneur, the co-founder, with Rick Rubin, of the pioneering hip-hop label Def Jam, and creator of the clothing fashion lines Phat Farm, Argyleculture and American Classics.