Photographed by Ken Lee/Black Box Studios
PHILOSOPHY:
“I am honored to be involved in this project. All the pieces of the Yellow Submarine line received unanimous acceptance from Apple Corps’ board of directors, which includes Paul McCartney, Ringo Starr, Olivia Harrison and Yoko Ono,” says Gary Martin, Revolution president and CEO. “We named our company after one of the Beatles’ best loved songs. The evolution of Revolution continues to take us in new directions.”
MARKETING:
A three-place display and 24-inch by 32-inch vinyl poster are available. Each frame comes with a soft/hard case with the images of the four Beatles.
PRICE POINT:
$$$ to $$$$$. For more information, contact Revolution Eyewear, (800) 986-0010; website: www.revolutioneyewear.com
INSIGHT
The Beatles and Apple Corps remain among the world’s most innovative companies. The company recently released the remastered Beatles’ music catalog on iTunes and has won new legions of fans via the Rock Band video game series. In addition, they have various product arrangements related to the popular “Love” Cirque Du Soleil show and other projects.