Whats New

Sep
2011

KENMARK: ORIGINAL PENGUIN EYEWEAR

THE “NEW AMERICA” VISION

Kenmark Group launches Original Penguin by Munsingwear Eyewear and Sunwear. Original Penguin reinvents retro with a variety of vintage shapes reminiscent of the Rat Pack era and featuring such distinctive design elements as keyhole bridges and metal plaque accents. Included are 18 ophthalmic frames and five sunglasses for men 18 to 35. The collection contains both plastics and metals in retro takes on black, gunmetal and tortoise. All the frames are named for characters in the movie, “The Sting.”


Photographed by Ken Lee/Black Box Studios

PHILOSOPHY:

“Original Penguin adds a fresh layer to Kenmark’s portfolio of men’s brands,” says Jason Wehlage, Kenmark product designer. “The collection is specifically for the guy whose confidence allows him to set his own standards for what’s cool.”

MARKETING:
Merchandising materials include two- and three-place displays, image holder, logo blocks, countercards and banner. Each frame comes with a distressed brown saddle case lined in mid-century blue flocking.

PRICE POINT:
$$. For additional information, contact Kenmark Group, (800) 627-2898; website: www.kenmarkoptical.com

INSIGHT

In 1955, Minneapolis-based Munsingwear, an underwear and military supply company, became the touchstone of suburban sport with the introduction of the iconic golf shirt, an Original Penguin. Since then, Original Penguin by Munsingwear has grown into a complete lifestyle brand creating classic sportswear and accessories collections for men, women and boys, who love great style and smart clothing.

 

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