Avalon Eyewear introduces its newest brand, Vivian Morgan Eyewear, created for the timeless, modern woman. Included are 12 innovative styles encompassing the latest in design trends, patterns, textures and materials. Constructed from acetate, laser-crafted metals and metal/acetate combinations, the frames are enhanced with such details as sensual curves, studs and stones, and animal prints for a contemporary edge. Vivian Morgan frames have a distinct allure and enable women to project a variety of effects from the librarian look to rock ’n’ roll appeal to everything in between. Each frame is available in three colors, ranging from shades of black, brown, purple and red to such combinations as crystal and lime, forest and turquoise, and blush and orchid.


PHILOSOPHY:
“The Vivian Morgan brand possesses gorgeous looks for the contemporary woman,” says David Pildes, Avalon vice president. ”Our targeted customer is modern and young, enamored of timeless fashion, always the center of attention, sexy, mysterious, confident, dynamic, smart and edgy.”

MARKETING:
Merchandising materials include a six-place vertical display in white lacquer and frosted acrylic and one-place frame display/logo plaque. Frames come with a signature purple metallic case and cloth.

PRICE POINT:
$$. For additional information, contact Avalon Eyewear, (888) 767- 0383; website: www.avaloneyewear.com

INSIGHT
Avalon Eyewear has been in business for more than 70 years and strives to stay on top of ever-changing industry trends to meet the needs of today’s optical market. One of the company’s major objectives is to create a look for every occasion. Avalon collections include Norma Kamali and various house brands.