Photographed by Ken Lee/Black Box Studios
PHILOSOPHY:
“Rarely do you have the opportunity to combine a design masterpiece with precision engineering in a handcrafted piece that you can display daily on your face. Wearing Silhouette sunglasses makes more than a statement. It makes an appearance,” says Kristen McLaughlin, Silhouette marketing director. “The three sun models represent the best in UV protection for the ultimate wearing experience. When the rays of the sun reflect the crystals, it’s a crystalline fire.”
MARKETING:
Merchandising materials include a crystal display with imagery featuring supermodels Helena Christensen and Nadja Auermann, poster, countercard, window deco set and sales manual. Frames are presented in a ribbon-printed package containing an eyeglass case, cleaning cloth, certificate of authenticity, warranty and care instructions.
PRICE POINT:
$$$$$. For additional information, contact Silhouette Optical, (800) 223-0180; website: www.silhouette.com
INSIGHT
The magic of crystals adds new facets, amplifying and completing the world of Silhouette rimless aesthetics. Every style redefines sophistication, creating light, purist design for seeing without boundaries.