Photographed by Ken Lee/Black Box Studios
PHILOSOPHY:
“Carrera’s heritage has always been a mix of fashion and performance. We have combined the cutting-edge, fashion-forward aspects of Carrera with our new X-cede polarized lens technology, allowing us to offer the best of both worlds in one brand,” says Timm Parker, Sàfilo vice president of product and design. “Carrera customers want it all in one package. Their sunglasses need to be appropriate during business hours, after hours and on weekends so they can ‘X-cede’ in all aspects of their lives.”
MARKETING:
Merchandising materials include a 12-place display and informative brochure. The sunglasses are packaged in a hard case with a micro-fiber cleaning cloth.
PRICE POINT:
$$$ to $$$$. For additional information, contact Sàfilo, (800) 631-1188; website: www.mysafilo.com
INSIGHT
NXT lens technology and its core Trivex material, known throughout the industry for ophthalmic grade optics and superior performance, offer the following benefits: light weight, strong impact-resistance, scratch resistance, backside anti-reflective, six-layer coating, and oleophobic front and backside coatings.