Avalon Eyewear launches its Wired line targeted to the active, modern man. The initial collection consists of 12 styles in such materials as thin-line, case-hardened steel, CNC-machined stainless sheet steel and handmade acetates with carbon-fiber inlay detailing, milled riveting and graphic tank-tread surface patterns. Colors include black, brown, bronze, chrome and silver. Wired will be expanded in the upcoming months to encompass full-rimmed, semi-rimless and rimless designs made from such materials as titanium, beta titanium and Avalon’s proprietary Sureflex memory alloy (coming later this year). Women’s and unisex styles will also be added.


PHILOSOPHY:
“Wired Eyewear is contemporary styling geared to the modern-minded. The precision of Wired is achieved through top quality manufacturing and superb technology. Innovative details are inspired by electro-mechanical and industrial designs, and the timeless tech-fashion they have come to represent,” says Avalon vice president David Pildes.

MARKETING:
Merchandising materials include a six-frame display, one-frame logo plaque and countercards. Each frame comes with a signature case and cloth.

PRICE POINT:
$$. For additional information, contact Avalon Eyewear, (888) 767-0383; website: www.avaloneyewear.com

INSIGHT
With more than seven decades of experience in the optical business, Avalon Eyewear has built a strong reputation by offering an array of quality eyewear and sunwear lines, including Norma Kamali and various house collections, as well as cases and accessories that are driven by style and technology.