Classique Eyewear launches the Lisa Loeb Eyewear Collection inspired by Grammy-nominated singer/songwriter Lisa Loeb’s signature cateye style. Included are 13 styles designed to bridge the transition from work to evening. Each frame is named after a Lisa Loeb song and is constructed of two- and three-tone laminated zyl. Colors range from classic black and tortoise to cherry red, lavender, lemon ice and turquoise. Some styles are unisex and most frames can accommodate progressive lenses.


PHILOSOPHY:
“Classique Eyewear is proud to partner with Lisa Loeb to present Lisa Loeb Eyewear. This has been a long awaited collection for many of Lisa’s fans. We want our customers to feel confident and comfortable in their frames and see them as a fashion accessory that complements their personal style,” says Craig Glasser, Classique Optique CEO. Lisa Loeb adds: “People have been asking me about my glasses for years. I finally decided to design my own line. Think sexy librarian.”

MARKETING:
Merchandising materials include a 13-place countertop display, tray display, logo plaque and three countercards and three banners, each with a Lisa Loeb photo and personalized signature. Frames come with a black leather-grain box with magnetic
closure and microfiber cleaning cloth.

PRICE POINT:
$$. For additional information, contact Classique Optique, (866) 604-5700; website: www.classique-eyewear.com

INSIGHT
Lisa Loeb started her career with the platinum-selling number-one hit song, “Stay (I Missed You)” from the movie “Reality Bites.” She has parlayed that early success into a multi-dimensional career encompassing music, film, television voice-overs and children’s recordings. Studio releases include “Tails” and “Firecracker,” both gold-selling.