Photographed by Matt Lambros/Black Box Studios
PHILOSOPHY:
“Our new Wizards of Waverly Place eyewear collection reflects the vibe of this popular, award-winning show and is certain to be a winner with all the kids who have adored the show since its premiere in 2007,” says Gary Martin, president and CEO of Revolution Eyewear. “And the parents will love the kid-friendly styles and colors and especially the quality and durability.”
MARKETING:
Merchandising materials include countercards, posters and logo plaques, which exhibit the enchanting nature of the brand by blending rustic folk and bohemian elements. Each frame comes with a hard case.
PRICE POINT:
$$. For more information, contact Revolution Eyewear, (800) 986-0010; website: www.revolutioneyewear.com
INSIGHT
“Wizards of Waverly Place” is a TV series about the Italian-Mexican Russo family struggling to keep the family secret safe—they’re wizards with cool powers. The show stars Selena Gomez as Alex, the middle child who often competes with and tricks her two brothers in an attempt to win sole custody of the family powers. With the world at the tip of a wand, keeping the magic on the down-low proves to be easier said than done in this family.