Whats New

Mar
2011

REVOLUTION EYEWEAR: WIZARDS OF WAVERLY PLACE

Revolution Eyewear creates magic with its new children’s collection, Wizards of Waverly Place. The eyewear takes its name from the Disney Channel TV series, which won an Emmy award for “Outstanding Children’s Program” in both 2009 and 2010. The launch collection contains five styles made of zyl and metal. Temples are embellished with creative designs depicting images from the show and are further enhanced with engravings, screenings, metallic epoxy and Swarovski crystals. Colors include matte light and dark brown, matte pink, matte burgundy, gray and pearl red. Frames are equipped with European spring hinges.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“Our new Wizards of Waverly Place eyewear collection reflects the vibe of this popular, award-winning show and is certain to be a winner with all the kids who have adored the show since its premiere in 2007,” says Gary Martin, president and CEO of Revolution Eyewear. “And the parents will love the kid-friendly styles and colors and especially the quality and durability.”

MARKETING:
Merchandising materials include countercards, posters and logo plaques, which exhibit the enchanting nature of the brand by blending rustic folk and bohemian elements. Each frame comes with a hard case.

PRICE POINT:
$$. For more information, contact Revolution Eyewear, (800) 986-0010; website: www.revolutioneyewear.com

INSIGHT
“Wizards of Waverly Place” is a TV series about the Italian-Mexican Russo family struggling to keep the family secret safe—they’re wizards with cool powers. The show stars Selena Gomez as Alex, the middle child who often competes with and tricks her two brothers in an attempt to win sole custody of the family powers. With the world at the tip of a wand, keeping the magic on the down-low proves to be easier said than done in this family.

 

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