Whats New

Jan
2011

VIVA: GANT BY MICHAEL BASTIAN

SOPHISTICATED… AND APPROACHABLE

Viva International Group launches Gant by Michael Bastian Eyewear. Included are three acetate ophthalmic frames; one has metal temples. Two of the frames are masculine designs and one is a cateye. All styles are equipped with spring hinges. Colors consist of classic black and tortoise tones, as well as glittery combinations of tortoise and clear colorations accented with stones for the cateye.


Photographed by Matt Lambros/Black Box Studios

PHILOSOPHY:
“The Gant by Michael Bastian eyewear collection has added a whole new dimension to the Gant eyewear line. It has given us access to the high-end fashion retailer and has afforded us new opportunities within the fashion arena. The styling of this new segment has elevated the brand and the response has been overwhelming,” says Liz Tontodonati, Viva’s general manager for the Gant brand. Michael Bastion adds: “I see my version of the Gant guy as the younger brother to the Michael Bastian guy. He’s tailored, a bit sporty and a little more athletic with a modern edge that feels both approachable and sophisticated. Together with Gant, we can provide a modern, workable option for the perfect American guy’s wardrobe.”

MARKETING:
A countercard and logo plaque are available.

PRICE POINT:
$$$. For additional information, contact Viva International Group, (800) 345-VIVA; website: www.vivagroup.com

INSIGHT
Before launching his namesake brand four years ago, Michael Bastian held positions at Sotheby’s, Tiffany & Co., Polo Ralph Lauren and most recently as the men’s fashion director at Bergdorf Goodman. The Michael Bastian menswear line is now carried in more than 50 retail locations in the U.S., Canada, Japan, Europe and the Middle East. Bastian has been nominated three times for the CFDA Menswear Designer of the Year Award.

 

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