Photographed by Matt Lambros/Black Box Studios
PHILOSOPHY:
“We are focused on the new consumer. These consumers have an expectation of authenticity both in product and design. They respect quality materials and finishes, require a perfect fit and prefer to be serviced in a professional environment,” says Gary Podhaizer, Mondottica USA president.
MARKETING:
Merchandising materials include countercards and logo plaques. Each style comes with a black case with a purple interior (a hard case for the ophthalmics and a soft case for the sunglasses).
PRICE POINT:
$$$. For additional information, contact Mondottica USA, (866) 666-3662; website: www.mondotticausa.com
INSIGHT
“People are attracted to my products because of all the elements I try to put into them. There’s always a sweet feminine, girly aspect, a touch of nostalgia, some trendiness, rock-and-roll coolness and ambiguity—the good girl/bad girl thing,” says Anna Sui. “All these facets go into my designs or they don’t look like Anna Sui. Every product I put my name on has to personify the world of Anna Sui.”