Sàfilo Group Launches Tommy Hilfiger eyewear, which consists of a sunglass collection (featured here) and an ophthalmic collection to be previewed in an upcoming 20/20. The new line embodies the neo-preppiness of the Tommy Hilfiger brand, a global symbol of the all-American spirit. The sunglass line consists of 12 masculine/unisex styles and three feminine designs. Nine styles are plastic, one is metal and five are plastic/metal combinations. The releases include a variety of aviators, vintage-inspired silhouettes, oversized designs, modern looks, a shield and a smaller sporty style. Colors range from such classic hues as black and havana to playful and iconic shades of red, pink, white and blue.


PHILOSOPHY:
“The Tommy Hilfiger sunglass collection offers both a modern edge and vintage appeal. The brand is distinguished by its American spirit, which is embodied in this classic collection of sophisticated designs with touches of Tommy Hilfiger’s signature red, white and blue,” says Ross Brownlee, COO of Sàfilo Americas. “The timing for the sunwear launch couldn’t be more relevant, considering the incredible renaissance the brand is currently experiencing.”

MARKETING:
Merchandising materials include a six-place display tray, three-place display, one-place highlighter, posters, countercards, banners and logo plaque.

PRICE POINT:
$$ to $$$. For additional information, contact Sàfilo USA, (800) 631-1188; website: www.mysafilo.com

INSIGHT
A premium lifestyle brand, the Tommy Hilfiger Group focuses on designing and marketing high-quality menswear, womenswear, children’s apparel and denim collections, and through licensees offers accessories, fragrances and home furnishings. Product is available worldwide through an extensive network of Tommy Hilfiger retail stores, leading specialty and department stores and other select retailers and retail channels. The famous designer’s namesake casual wear is worn by a multitude of fans, including teens and rap, rock and sports stars.