Photographed by Matt Lambros/Black Box Studios
PHILOSOPHY:
“The collection, which is VSP approved, is perfect for current economic conditions, catering to a younger, price-conscious consumer base,” says Nils Fredriksson, Scandinavian Eyewear sales manager North America.
MARKETING:
A countercard is available. Each frame comes with a black case.
PRICE POINT:
$$ to $$$. For additional information, contact Scandinavian Eyewear, (888) 285-9981, ext. 1; website: scandinavianeyewear.com
INSIGHT
Scandinavian Eyewear is a Swedish company that has been making eyewear since 1948. With its classic Skaga brand, the company has made its mark on Scandinavian eyewear, offering simple, but elegant design solutions with an emphasis on quality, function and attention to detail.