Buzz, a division of Palm Optical, adds C Light, which was created by the Cazal design team, but has been developed as an entirely separate brand. Included are six trendy, colorful compression-drill mounts with temples made of stainless steel and bridges constructed of beta titanium; and four semi-rimless styles made completely of stainless steel. Eight of the frames are feminine and two are masculine. Stylishly shaped temples with brilliantly colored, lacquered inlays that make a clear design statement are a signature of the new collection. C Light is also being distributed by Eastern States Eyewear.


PHILOSOPHY:
“Lightness and artistically creative highlights are the two concepts behind the design of this collection,” says Brad Besner, Palm Optical co-president.

MARKETING:
C Light comes with a presentation kit—a signature box that can display 10 frames and serves as a countercard. A chassis program is provided for reorders. Each frame is packaged in a hard case with a magnetic closure.

PRICE POINT:
$$$$. For additional information, contact Buzz at Palm Optical, (800) 327-5185; website: www.ultrapalm.com; or Eastern States Eyewear, (800) 645-3710; website: www.eseyewear.com

INSIGHT
Buzz made its debuts earlier this year with YOU’S, a youthful and colorful Dutch-designed and manufactured collection offered at affordable price points.