Avalon Eyewear presents Bookmark, a new boutique collection of readers targeted to sophisticated women 40 and older who are seeking an elegant way to enhance their vision while showing off their personal style. Included are eight handmade acetates in a host of vivid colors and patterns such as shades of tortoise, leopard prints, black cherry, white stripe and purple and mixes of pink/tortoise, vanilla/tortoise, tortoise/khaki and black/bone. Style names—Sassy, Drama Queen, Fashionista and Tres Chic—depict the essence of the collection. Each frame is equipped with spring hinges and is available in powers from +1.00 to +2.50 in 0.50 diopters. Metals and men’s designs are being planned.


PHILOSOPHY:
“Now more than ever you need products that add value and create add-ons and opportunity sales for your practice. Bookmark readers are up to the challenge,” says David Pildes, Avalon vice president. “Your presbyopic female patients won’t be able to resist the upscale elegance of these readers, leading to a higher bottom line for your practice.”

MARKETING:
Merchandising materials include a 24-place dispensing chest and countercards. Each frame comes with a signature case, micro-fiber cloth and lariat/loop.

PRICE POINT:
$$. For additional information, contact Avalon Eyewear, (888) 767-0383; website: www.avaloneyewear.com

INSIGHT
A sure bet for add-on sales, Bookmark readers will increase profitability while showcasing a distinctive, yet moderately priced collection.