Photographed by Matt Lambros/Black Box Studio
PHILOSOPHY:
The Evolution Collection progresses the Ogi Eyewear line while staying true to its heritage,” says David Spencer, Ogi founder/ designer. “It allows me to be more inventive and further the solid foundation that Ogi was built upon, while also providing a greater variance for our clientele.”
MARKETING:
Countercard tents, large window banners and a logo cube are available. Each frame comes with a black hard case with a lime crushed velour lining and an embossed cleaning cloth.
PRICE POINT:
$$$ to $$$$$. For additional information, contact Ogi Frames, (888) 560-1060; web site: www.ogiframes.com
INSIGHT
Launched in 1997, Ogi has made a name for itself with high quality and sophisticated designs at accessible price points. So practitioners can segment the collection into categories best suited for their offices, the line is being relaunched in three categories: Ogi Heritage, Ogi Evolution and Ogi Innovation.