Under a worldwide agreement between Altair and bebe stores, inc., a leading specialty store retailer, Altair Eyewear launches the 2010 bebe collection, consisting of 16 ophthalmic frames and 10 sunglasses. A lifestyle brand, bebe projects a young, sexy, playful image with its hip, sophisticated and sensual apparel and accessories. Embodying the signature look of the brand, bebe eyewear is centered around four categories: Glamour, which features animal prints, bold stones, lace, ribbons and sparkles; Rocker with a focus on studs, chains, grommets and zippers; Lover, characterized by hearts and stones; and Logo, emphasizing various logo treatments. Although the collection is targeted primarily toward younger women, some styles can be equipped with progressive lenses for women of any age with a bebe mindset.


PHILOSOPHY:
“This collection reflects the bebe woman’s prerogative to be assertive, stylish and romantically playful,” says Steve Wright, president of Altair Eyewear. “Appealing to her vibrant nature, our designers have used bold embellishments, rich materials and alluring colors to entice her senses. We truly have something for every woman.”

MARKETING:
Merchandising materials include one-, five- and 10-place displays, mirror, posters and countercards. Each style comes with a black patent leather case with pink lining featuring bebe’s signature “I ♥ bebe” and cleaning cloth.

PRICE POINT:
$$ to $$$. For additional information, contact Altair Eyewear, (800) 505-5557; web site: www.altaireyewear.com

INSIGHT
Bebe Stores, Inc. designs, develops and produces a distinctive line of contemporary women’s apparel and accessories that it markets under the bebe, BEBE SPORT, bbsp, 2b bebe and PH8 brand names.  Bebe currently operates 292 stores in the United States, U.S. Virgin Islands, Puerto Rico and Canada and an additional 52 stores internationally.