Photographed by Ken Lee/Black Box Studio
PHILOSOPHY:
“Affliction Eyewear grabs your heart… and makes it beat faster. The hardware, details and overall vibe is directed toward maintaining the balance between good and evil that the company’s clothing line evokes,” says Gary Martin, president and CEO of Revolution Eyewear. “This new eyewear sets the bar high in fashion while always maintaining a focus on the brand’s trademark dark and powerful themes.”
MARKETING:
A 12-place locking display is available. The sunglasses come with a zippered leather case.
PRICE POINT:
$$$$$. For more information, contact Revolution Eyewear, (800) 986-0010; web site: www.revolutioneyewear.com
INSIGHT
Founded in 2005 and based in Signal Hill, Calif., Affliction is a lifestyle-driven apparel brand known for its “live fast” attitude. The clothing line includes T-shirts, polo shirts, thermals, hoodies, shorts, jeans and shoes.