Whats New

Jun
2010

VICTORY OPTICAL: VICTORY OPTICAL COLLECTION

MOVING FORWARD BY LOOKING BACK

William Marfuggi and John Bartolotta re-introduce the Victory Optical Collection with a replication of frames and sunglasses created, designed and manufactured by their grandfather, Vincent J. Salierno, founder of Victory Optical Manufacturing Company. The Victory Collection consists of classic looks from past decades, based on family archives. Available from Eagle Eyewear, the new line reproduces as closely as possible the materials, designs and colors originally used. The launch collection consists of 11 ophthalmic frames and seven sunglasses for men and women. Zyl from Mazzucchelli and Tectonic is the predominant material: Two of the men’s ophthalmics are metal/zyl combinations and two of the sunglasses are metal. All the zyls feature the signature “V” shield on the endpieces.


Photographed by KEN LEE/Black Box Studio

PHILOSOPHY:
“Born into the business, I’ve been styling, designing, creating and sourcing product for more than 33 years. I have a love for the eyewear created in the ’40s, ’50s and ’60s, and for years have worn out old Victory catalogs trying to incorporate the look from past decades,” says William Marfuggi, CEO and chairman of Eagle Eyewear. “Now the timing is right for me to actually re-create the product my grandfather designed and that made Victory the brand it was.”

MARKETING:

Merchandising materials include a one-place frame display and logo plaque.

PRICE POINT:

$$. For additional information, contact Victory Optical, (908) 236-9300; web site: www.victoryopticalcollection.com

INSIGHT
Victory Optical, founded in 1941 in Newark, N.J., grew to be one of the largest domestic manufacturers of fashion eyewear. By the 1970s, Victory was producing 20,000 frames a day with 300 employees and four branch offices around the U.S. At one point, it had a second factory in Hialeah, Fla. and an office in Havana, Cuba.

 

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