Whats New

May
2010

CLEARVISION: COLE HAAN EYEWEAR

THE EVOLUTION OF AN AMERICAN BRAND

ClearVision Optical presents the evolution of its Cole Haan line. Targeted to metropolitan professionals, the new collection contains 15 men’s ophthalmic styles, 14 women’s frames and 10 sunglasses. Frames are made of acetate, titanium, stainless steel, flat metal alloys and metal/acetate combinations. Designs reflect simple styling with an edge and range from cat eye, butterfly and P-3 styles to pillowed, rectangular and aviator shapes. Some frames feature the signature weave pattern on the temples, wood, leather and carbon-fiber insets, and enamel mosaic and chain-link trim. Described by ClearVision as a broadening of the Cole Haan demographics without losing its base customers, this modern yet sophisticated collection—“classic meets cool”—has all the quality and artisan detail of a typical Cole Haan collection.


Photographed by Matt Lambros/Black Box Studio

MARKETING:
Merchandising materials include a counter visual display, in-case display, posters, countercards and mirrors. Each frame comes with a hard case in signature Cole Haan weave material and cleaning cloth.

PHILOSOPHY:
“We are extremely exited about our newest Cole Haan offerings,” says Jennifer Coppel, ClearVision manager of product design and development. “Taking a slightly new direction, we are offering the same quality materials and stylish innovation but at a more conservative price point. We are confident this collection will be well-received in the optical world.”

PRICE POINT:
$$$. For additional information, contact ClearVision Optical, (800) 645-3733; web site: www.cvoptical.com

INSIGHT

Cole Haan is a fashion label founded in Chicago in 1928 by Trafton Cole and Eddie Haan. Originally Cole Haan was a men’s footwear label; today it boasts a range of products from men’s and women’s clothing and outerwear to footwear, belts, handbags and accessories.

 

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