Rem Eyewear launches its Lipstick Eyewear collection targeted to women 18 to 45, who want smart, flirty designs they can enhance with their own stylish twists. Included are seven metal and three acetate frames offered in vivid colors with eye-catching patterns at value-driven price points.


MARKETING:
Countercards, recall cards and logo plaques have been developed to support the line and are covered in a variety of signature red-hot kisses. Each Lipstick frame comes in a “Lipstick” pink vinyl case with an interior mirror and lipstick holder.

PHILOSOPHY:
“This collection is dedicated to the modern woman who doesn’t want to compromise style for value,” says Rem creative director Nicolas Roseillier. “We took the time to create frames that meet both these demands, incorporating one-of-a-kind designs with a brilliant color palette.”

PRICE POINT:
$$. For additional information, contact Rem Eyewear, (800) 423-3023; web site: www.remeyewear.com

INSIGHT
Family owned and operated for more than 50 years, Rem Eyewear has headquarters in Los Angeles, Sydney, Hong Kong and Barcelona, and serves more than 60 nations on six continents. The company’s portfolio of brands includes Converse, Jones New York, Lucky Brand, Lucky Kids, Indie and Popcorn. Rem’s Base Curve luxury division designs and distributes John Varvatos Eyewear.