Marchon Eyewear launches iWear. Dubbed the tweens collection, but also encompassing petite fit requirements, the new line is really targeted to any creative eyewear fan looking for a little edge. Designs are rich with textural and architectural impressions, and numerous color choices, including two-tone treatments. Currently available are 10 fashion-forward styles overflowing with personality and a high level of cool. Shapes consist of modified cat eyes, trendy pillowed rectangles and soft squares made of flat metal and double- and triple-laminate zyls.


PHILOSOPHY:
“The new iWear collection was designed to infuse excitement and introduce color and fun into the youthful segment of the Marchon house brand collections,” says Jeff Stern, Marchon vice president brands.

MARKETING:
A set of countercards is available to support the new collection.

PRICE POINT:
$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com

INSIGHT
Founded in 1983, Marchon Eyewear has grown into one of the world’s largest manufacturers and distributors of quality eyewear and sunwear and is consistently recognized for bringing new designs and technologies to the eyewear market. Head- quartered in New York, with regional headquarters in Amsterdam, Hong Kong and Tokyo, Marchon distributes its products through numerous sales offices serving customers in a network of 100 countries.