Palm Optical’s new Buzz division makes it debuts with its first eyewear line—YOU’S, a colorful, fashion-forward Dutch-designed and manufactured collection at affordable price points. Reflecting a youthful sensibility and shapes that flatter nearly every facial structure, the new styles feature intricate metal work and artistically painted temples. Included are 30 styles made of stainless steel, monel and grilamid TR-90. The coloring process employs Berlac paint, based in Switzerland and known for its top-quality special lacquers used for select applications such as watch making and fine eyewear.


PHILOSOPHY:
“With trendy YOU’S under the moniker of our new Buzz division, we believe we have found the perfect complement to our well-known, high-end Ultra division’s Cazal and Caviar collections,” says Brad Besner, Palm Optical co-president. This is a fun, vibrant collection offering a fantastic blend of ‘you-nique’ styling and high-quality materials. YOU’S is already tremendously successful worldwide with products currently available in more than 60 countries. We are very pleased to bring this collection to the American market because we believe it is true to our company’s long-standing reputation of providing exceptional, high-styled eyewear.”

MARKETING:
Merchandising materials include a three-place display, posters, two-sided countercards and logo block. Each frame comes with a case.

PRICE POINT:
$$$. For additional information, contact Buzz at Palm Optical, (800) 327-5185; web site: www.youseyes.com

INSIGHT
Roeland van Lohuizen, general manager of YOU’S in Holland, says, “We are delighted to have Palm Optical as our new partner. Palm is a third-generation, family business specializing in providing unique eyewear to the optical community. We believe this is a great match as the YOU’S collection is also unique in style, color and design. And most importantly, we feel with Palm’s extensive experience in the U.S. market, Buzz will further grow the YOU’S brand.”