Under a licensing agreement with Orvis, a brand deeply rooted in sporting traditions and especially fly-fishing, The McGee Group launches Orvis Eyewear. Targeted to the professional man 26 to 60, who appreciates style, respects tradition and desires quality and comfort, the new collection consists of ophthalmic styles made of stainless steel, titanium, monel and acetate, and sunglasses constructed of stainless steel, titanium and injected nylon. Frames include fully rimmed, semi-rimless and three-piece drill-mount designs with such features as adjustable nosepads, integrated spring hinges, metal logo plaques, carbon-fiber inlays and wood-grain patterns. Colors consist of classic hues—black, brown and tortoise—in matte and shiny finishes.


PHILOSOPHY:
“We are thrilled to be partnering with such an admired and well-respected brand as Orvis,” says Wayne McGee, president and CEO of The McGee Group. “We look forward to working with the Orvis team to deliver quality, tradition and adventure through eyewear to the discerning Orvis customer.”

MARKETING:
Merchandising materials include a 12-place wood display; two-sided poster (one side formal and the other casual); two countercards (one ophthalmic and one sun); and logo plaque. Frames and sunglasses come with a case (sunglasses also have a micro-fiber pouch).

PRICE POINT:
$$ to $$$. For additional information, contact The McGee Group, (800) 966-2020; web site: www.mcgeegroup.com

INSIGHT
Orvis is a family owned retail and mail-order business specializing in high-end fishing, hunting and sporting goods. Founded in Manchester, Vermont in 1856 by Charles F. Orvis to sell fishing tackle, the company is recognized for its unparalleled influence on the sport of fly-fishing. Orvis is also reputed to be the oldest mail-order retailer in the United States.