Match Eyewear launches its core Adrienne Vittadini collection, consisting of 24 ophthalmic styles, each in three or four colors, and six sunglasses. Targeted to women between the ages of 30 and 60, the eyewear mirrors the brand image, emphasizing causal elegance and sophisticated details. Made in Italy, the collection offers a diverse range of shapes and sizes. Materials include Mazzucchelli acetate and various metal alloys. Design details consist of textured and lasered treatments, crystal accents and state-of-the-art coloring techniques such as Italian paper transfers and lacquering.


PHILOSOPHY:
“The objective behind the Adrienne Vittadini eyewear design is to reflect today’s ‘forever 30’ woman. Fashionable eyewear—what we call ‘affordable luxury’—has become an important accessory for women in their 30s and well beyond. This collection could not be timelier in helping ECPs satisfy their customers’ needs,” says Jonathan Pratt, Match CEO. “It’s couture fashion and quality at an accessible price point.”

MARKETING:
Merchandising materials include three-piece displays, 20-inch counter banner on a tripod, six-foot free-standing floor banner and logo plaque. Co-op advertising is available for retailers and consumer advertising will be done in coordination with the licensor. Each style comes with a case and cleaning cloth.

PRICE POINT:
$$$. For additional information, contact Match Eyewear, (877) 88-MATCH; web site: www.matcheyewear.com

INSIGHT
Adrienne Vittadini launched her sportswear brand in 1979, reinventing knitwear as a viable sportswear category, providing consumers with fresh, feminine styling appropriate for both the office and more casual settings. Her design technique emphasized rich textiles and the use of luxurious textured yarns to evoke a sense of casual ease and sophistication: Her design philosophy: “If a design is truly elegant, classic and pure, it will remain so forever.”