Whats New

Oct
2009

A&A Optical: Quiksilver & Roxy

SURF’S UP

Under a licensing agreement with Hossegor, France-based Quiksilver, Inc., A&A Optical launches Quiksilver and Roxy ophthalmic eyewear, two global brands whose names are synonymous with the board-riding lifestyle and youth culture. The new line consists of nine Quiksilver styles with cutting-edge designs, retro shapes and sporty, casual looks, and seven Roxy frames with graphic variations on the iconic Roxy signature, playful colors and contemporary details in trend-setting shapes. Frame materials consist of metal and acetate. Details include texturing, hearts and flowers motifs, hanging charms and rotating, co-injected rubber temples.


Photographed by KEN LEE/Black Box Studio

PHILOSOPHY:
“We are excited about the introduction of the Quiksilver and Roxy eyewear collections,” says Robert Liener, A&A president and CEO. “These collections enhance our portfolio by connecting with the brand-aware youth consumer who seeks fashion-forward, fun and sporty styles priced within their reach. These brands will open up many markets for A&A in the U.S. and Puerto Rico—key to our continued growth.”

MARKETING:
Countercards will be available. Each frame comes with a case that opens flat, then folds in three panels around the frame and closes with a magnetic closure.

PRICE POINT:
$$. For additional information, contact A&A Optical, (800) 492-4465, web site: www.aaopticalco.com

INSIGHT
Quiksilver caters to young, athletic and youth-minded people with its expansive product lines in surf wear, snowboard wear, accessories, board sport-related equipment and personal care products. Quiksilver sells its products in surf, specialty and department stores worldwide and also owns approximately 470 of its own stores. The Roxy brand, founded by Quiksilver, Inc., in 1991, was the first surfing brand targeted to girls. Roxy products include sportswear, fashion footwear, accessories, snowboards, skis and health and beauty products. They are sold in more than 90 countries.

 

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