Whats New

Sep
2009

Teka Eyewear: Teka Collection

Tek Talk

Founded by Tom Kramer, Teka Eyewear creates trendy and sophisticated designs with a hint of understated elegance. Fashioned for customers 25 plus who value comfort and quality just as much as chic style, Teka Eyewear is crafted from exotic woods, horn, leather and aluminum as well as the standard metals and plastics. The exotic frame materials make this line of eyewear truly special for connoisseurs and lovers of that one-of-a-kind item and also have hypo-allergenic properties. Frames are offered in a wide range of shapes and colors in full rimmed, semi-rimless and rimless designs. Select frames are delicately adorned with jewels to lend a feminine allure.


Photographed by Matthew Lambros/Black Box Studio

PHILOSOPHY:
“The timeless, classic grace of Teka Eyewear means the styles can be worn by anyone, anytime at anyplace,” says Tom Kramer, Teka founder and designer. “Teka Eyewear creates frames that demand respect… for those who deserve it.”

MARKETING:
Merchandising materials include a display board made of wood with a velvet top and a display plaque highlighting the award Teka received at Vision Expo East. Aluminum hang tags and a catalog are also available.

PRICE POINT:
$$$ to $$$$. For additional information, contact Teka Eyewear at (877) TEKA EYE; web site: www.tekaeyewear.com

INSIGHT

Founded by Tom Kramer in 2007, Teka is based in New York’s SoHo area. At Vision Expo East 2009, Teka received the Best New Product in Vision Choice Awards.

 

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