Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“Natori Eyewear is luxury that is attainable. The diverse range of styles will thrive in this economic climate,” says Chris Shyer, president of Zyloware. Josie Natori adds: “I believe the stylish woman is looking for something refined and exquisite, luxurious without being flashy. This customer is not ostentatious—she’s selective and sensitive. Zyloware shares this vision.”
MARKETING:
Merchandising materials include a four-place countertop display, countercard and signature plaque. Frames and sunglasses come with a case.
PRICE POINT:
$$$ (ophthalmics); $$$$ (sun). For additional information, contact Zyloware, (800) 765-3700; web site: www.zyloware.com
INSIGHT
Natori, the Japanese word for highest form of art, embodies the mantra of designer Josie Cruz Natori, whose creations include four lines of lingerie; the ready-to-wear collection, Natorious; Natori Bath and Home; and a fragrance, which will launch later this year. The signatures of a Natori design—lavish silk treatments, intricate detailing, embroidery and eclectic uses of color—all reflect the designer’s native Philippines.