Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“Buxton is a terrific addition for Eye Q Eyewear, expanding our brand portfolio to now include a collection with strong male and female recognition,” says John Barry, Eye Q sales and marketing director. “Our objective with the new Buxton Eyewear collection is to offer youthful styling with presbyopic friendly shapes at a great price point.”
MARKETING:
The tagline for the collection is “timeless and inspired.”
PRICE POINT:
$$. For additional information, contact Eye Q Eyewear, (800) 403-3937; web site: www.eyeqeyewear.com
INSIGHT
Founded in 1898 as a manufacturer of fine leather goods, such as wallets, key cases and clutches, the Buxton brand continues today with such product additions as leather brief cases and computer bags.