Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“The XOXO collection has been created to highlight the modern, sophisticated women who identify with this brand,” says Mary Sanders, McGee vice president of product development. “Additionally, the collection offers a rich fashion-forward color story that is affordable for every woman.” Steven Nakash of XOXO’s Global Branding Holdings, adds: “The McGee Group’s focus on executing great product with great style fits perfectly with the mind set for XOXO’s future.”
MARKETING:
Merchandising materials will include a poster, countercard and logo plaque. Each frame and sunglass comes with a case. A cleaning cloth is included with the sunglasses.
PRICE POINT:
$$. For additional information, contact The McGee Group, (800) 966-2020; web site: www.mcgeegroup.com
INSIGHT
The product mix includes dresses, sportswear, swimwear, footwear and accessories, and is available in such stores as Macy’s, Bon Ton, Boscov’s, Belk and Dillards’.