The McGee Group introduces XOXO Eyewear. Targeted to girls and women 14 to 40+, with a core consumer of 18 to 25, XOXO is a day-to-evening lifestyle brand with the goal of offering the XOXO girl the latest runway- and celebrity-inspired fashion looks and key wardrobe items with a twist—and at attainable price points. Included in the initial launch are seven styles (four ophthalmics and three sunglasses with polarized lenses). An additional five ophthalmic styles will be released by the end of the year. Frames are constructed of metal and plastic and are offered in two colors each, including brushed gold with bright white plastic temples, glossy black and vintage tortoise. Design details consist of an inlaid XOXO chain logo and glitter epoxy. Some styles are equipped with spring hinges.



PHILOSOPHY:
“The XOXO collection has been created to highlight the modern, sophisticated women who identify with this brand,” says Mary Sanders, McGee vice president of product development. “Additionally, the collection offers a rich fashion-forward color story that is affordable for every woman.” Steven Nakash of XOXO’s Global Branding Holdings, adds: “The McGee Group’s focus on executing great product with great style fits perfectly with the mind set for XOXO’s future.”

MARKETING:
Merchandising materials will include a poster, countercard and logo plaque. Each frame and sunglass comes with a case. A cleaning cloth is included with the sunglasses.

PRICE POINT:
$$. For additional information, contact The McGee Group, (800) 966-2020; web site: www.mcgeegroup.com

INSIGHT
The product mix includes dresses, sportswear, swimwear, footwear and accessories, and is available in such stores as Macy’s, Bon Ton, Boscov’s, Belk and Dillards’.