Photographed by Annie Gallagher/Black Box Studio
PHILOSOPHY: “With frame buyers and dispensary managers responsible for the success of their frame sales, a stylish, on-trend collection that is sensibly priced is a strategy every frame dispenser needs to capitalize on,” says ClearVision brand manager Cathy Kaye. “Junction City provides this opportunity.”
MARKETING:
Merchandising materials convey the independent spirit of the brand and include a poster, multi-panel countercard and logo plaque. Each frame comes with beveled clam-shell hard case.
PRICE POINT:
$. For additional information, contact ClearVision Optical, (800) 645-3733; web site: www.cvoptical.com
INSIGHT
“Whether your patients live on Old Main Street in Austin or State Street in Chicago, Junction City is a valuable option for dispensers to offer as a stylish alternative to higher-price brands and falls right in step with successful price-style strategies of current retailers,” ClearVision says.