Photographed by Annie Gallagher/Black Box Studio
PHILOSOPHY: “We are thrilled by the appointments of Isaac Mizrahi and John Bartlett as creative directors of the Liz Claiborne and Claiborne brands. Both clothing relaunches for Spring ’09 have received rave reviews from retailers and press alike. We expect there to be an even stronger interest in both of these important eyewear collections as a result,” says Dick Russo, Sàfilo USA executive vice president.
MARKETING:
Merchandising materials include a 12-place display with new branding elements, countercards, mirror and logo plaque for Liz Claiborne and a six-place display and logo plaque for Claiborne.
PRICE POINT:
$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com
INSIGHT
Isaac Mizrahi has 20 years of design experience, including a successful clothing and accessories line he created for Target. He has also gained fame through his numerous television and movie appearances, ranging from the 1995 documentary “Unzipped” to episodes of “Sex and the City” and “Ugly Betty.” John Bartlett, a Harvard sociology major who also studied at the London School of Economics, is an award-winning menswear designer, known for taking inspiration from preppie Ivy League styling and adding his own twist.