Whats New

Mar
2009

Sàfilo: Liz Claiborne and Claiborne

FOR WORKING WOMEN… AND MEN

Sàfilo USA unveils new Liz Claiborne and Claiborne fashion offerings as part of each brand’s Spring ’09 relaunch strategy under the creative direction of Isaac Mizrahi and John Bartlett, respectively. Isaac Mizrahi’s first eyewear designs for Liz Claiborne consist of two women’s metal/plastic combinations with flex hinges and four feminine sunglasses (butterfly, round, cat-eye and rectangular designs), all with a clover icon cutout inside a square on each temple adorned with 16 princess-cut stones. John Bartlett’s initial designs for Claiborne include two men’s metal/plastic rectangular ophthalmics, featuring classic American styling. Each frame is equipped with flex hinges.

 
Photographed by Annie Gallagher/Black Box Studio


PHILOSOPHY:
“We are thrilled by the appointments of Isaac Mizrahi and John Bartlett as creative directors of the Liz Claiborne and Claiborne brands. Both clothing relaunches for Spring ’09 have received rave reviews from retailers and press alike. We expect there to be an even stronger interest in both of these important eyewear collections as a result,” says Dick Russo, Sàfilo USA executive vice president.

MARKETING:

Merchandising materials include a 12-place display with new branding elements, countercards, mirror and logo plaque for Liz Claiborne and a six-place display and logo plaque for Claiborne.

PRICE POINT:
$$. For additional information, contact Sàfilo USA, (800) 631-1188; web site: www.safilousa.com

INSIGHT
Isaac Mizrahi has 20 years of design experience, including a successful clothing and accessories line he created for Target. He has also gained fame through his numerous television and movie appearances, ranging from the 1995 documentary “Unzipped” to episodes of “Sex and the City” and “Ugly Betty.” John Bartlett, a Harvard sociology major who also studied at the London School of Economics, is an award-winning menswear designer, known for taking inspiration from preppie Ivy League styling and adding his own twist.

 

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