Photographed by Annie Gallagher/Black Box Studio
PHILOSOPHY: “The Jil Sander brand is very interesting as it is clean and pure, yet distinctive and assertive. This design philosophy will make the Jil Sander eyewear collection extremely appealing and enduring to men and women,” says Al Berg, Marchon president and CEO. “We’re pleased and excited to have the exclusive Jil Sander collection in our expanding brand portfolio.”
MARKETING:
Merchandising materials include a three-place display, large and tri-fold countercards, double-sided banner, mirror, postcards, logo plaque and look book with CD. Each frame comes with an iconic polygon hard case in navy.
PRICE POINT:
Ophthalmics) $$$$ to $$$$$; (sunglasses) $$$$$. For additional information, contact Marchon Eyewear, (800) 645-1300; web site: www.marchon.com.
INSIGHT
Jil Sander is a luxury brand renowned throughout the world, offering women’s and men’s ready-to-wear, shoes, bags, accessories and cosmetics. The name is associated with a perfect fusion of contemporary design, pure luxury, innovative materials and exceptional craftsmanship.