Photographed by Annie Gallagher/Black Box studio
PHILOSOPHY:
“Michael Stars has been a continual pioneer in creating ‘casual couture’ since its founding in 1986. Our design direction for eyewear mirrors the company’s passion for relaxed, wearable silhouettes that complement a woman’s everyday wardrobe,” says Jill Gardner, Signature’s senior vice president of designs. “Colors are inspired by the Michael Stars palette and California beach tones—dune, aqua and reef.”
MARKETING:
Merchandising materials include one- and three-place displays, countercards, block with image and logo block. Cases reflect the look of the signature “shine” fabric in Michael Stars clothing and are available in black sparkle and silver sparkle.
PRICE POINT:
$$; $ (readers). For additional information, contact Signature Eyewear, (800) 765-EYES; web site: www.sigeye.com
INSIGHT
Michael Stars gained recognition for creating “casual couture” based on the T-shirt. The company produces 200 styles of T-shirts available in 30 colors each season as well as dresses, a sweater collection, a new fleece collection and a line for babies called Mikey Stars. Michael Stars currently has seven retail stores.