Eye Q Eyewear launches Sydney Love Eyewear, a fun and whimsical line targeted to women of all ages. The collection contains 14 styles. Shapes are variations on bowties, butterflies, rectangles, ovals and cat eyes in fully rimmed and semi-rimless styles. Patterns are inspired by the distinctive prints found in the Sydney Love handbag and accessories collection. Handpainted designs and collages of imaginative imagery coupled with polka dots have been infused into the eyeglass frames. Colors include shades of burgundy, pink, plum, ruby, blue, bone, brown and black. Many of the frames are equipped with spring hinges.


PHILOSOPHY: “The preliminary response indicates Sydney Love will be our most successful collection ever,” says John Barry, Eye Q vice president of sales and marketing. “Sydney Love is a distinctly recognizable brand with whimsical print handbags and accessories at affordable prices.”

MARKETING: POP materials include a five-place display and logo plaque. Each frame comes with a Sydney Love case.

PRICE POINT: $$ to $$$. For additional information, contact Eye Q Eyewear, (800) 403-3937; web site: www.sydneyloveeyewear.com

INSIGHT
The Sydney Love line of products includes handbags, luggage and accessories designed by artist and fashion designer Christine DeGennero. She currently works from her studio in Florence, Italy, drawing her inspiration from Italian fashion and American attitudes.