Oakley introduces Nanowire, a rimless sunwear line with polarized lenses. Included are three
Rxable styles, Nanowire 1.0, Nanowire 2.0 and Nanowire 3.0. Frames are made of a
memory metal titanium alloy. All styles are equipped with Plutonite lenses that filter out UV
rays, Oakley’s High Definition Optics (HDO) for superior clarity and 99 percent polarization
efficiency (specifically formulated polymers are infused into the lens, resulting in bonding on the
molecular level so polarization can’t be worn off). A permanent hydrophobic lens coating repels
water, skin oils and dust. An Iridium lens coating balances light and an AR back coating optimizes
vision. Polaric Ellipsoid geometry opens peripheral view while XYZ Optics maximizes
clarity at all angles. To satisfy performance-specific requirements, 18 tint options are available.
Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY:
“It took three decades to achieve next to
nothing. That’s the only way to describe
the weight of Nanowire, a titanium alloy
frame material that practically feels buoyant
in air. But the real breakthrough is the
adaptable fit, a benefit of memory metal
that allows us to create true sculptural
contours that stay comfortably flexible,” says
Oakley. “This is an ultra-lightweight design
that carries a ton of optical innovation.”
MARKETING:
Oakley is conducting a polarized
campaign with the tagline
“Technology so superior, it’s an
art form.” Informational brochures
are available. Each frame comes
with a hard case and a premium
micro-fiber cleaning cloth. For
additional information, contact
Oakley, (800) 431-1439; web
site: www.oakley.com
INSIGHT
The materials and geometry
used in Oakley frames and
lenses pass all ANSI.Z87.1
(American National Standard
Institute) requirements for
high-mass and high-velocity
impact testing.
July 2007
New Frame Products