Following the enormous success of its Ed Hardy line introduced last year, Revolution Eyewear presents Christian Audigier Sunwear. Audigier is a French fashion designer and entrepreneur who interpreted the designs of American tattoo artist Don Ed Hardy onto apparel and accessories. The Christian Audigier sunglass collection contains 12 styles, each offered in two colors, ranging from black, tortoise, wheat and cocoa to gold, gunmetal and white crystal. Frames are made of Italian zyl and metal, and embellished with vibrant tattoo art and Swarovski crystals. Eight of the styles are equipped with polarized lenses; four feature nylon shield-style lens designs.


PHILOSOPHY:
“Christian Audigier Eyewear pays tribute to the same hip ‘rock and roll with a soul’ attitude that his clothes portray,” says Gary Martin, Revolution CEO. “We have fused the best elements of hot rod tattoo… and a bit of bad-ass culture to create a tattoo lifestyle eyewear brand full of life and color.”

MARKETING:
A 12-place locking display is offered with each 12-piece order. Frames come with an embroidered hard case with a micro-fiber cleaning cloth.

PRICE POINT:
$$$$$. For additional information, contact Revolution Eyewear, (800) 986-0010; web site: www.revolutioneyewear.com

INSIGHT
Born in Avignon, France, Christian Ginutti, who later took the name Christian Audigier, first made his mark as a fashion jeans designer and became known as “The King of Denim.” He has designed for such brands as Guess, Levi's, Bisou Bisou, Diesel, Naf Naf and Von Dutch. He has also released a line of fine wines in France with the bottles wrapped in his distinctive tattoo design.