Revolution Eyewear introduces a line of ophthalmic frames and sunglasses
for both men and women featuring vintage and “Way Cool” original
designs from the tattoo art of Don Ed Hardy, known as “the godfather of tattoo.”
Intricate tattoo images have been translated into colorful and elaborate
jeweled versions, incorporating Swarovski crystals, on some of the eyewear.
Other styles have silkscreen images of the tattoos on denim for a distressed
look. All of the ophthalmic frames feature Revolution’s patented magnetic
bottom mounted clip-on.
Photographed by KEN LEE/BLACK BOX STUDIO
PHILOSOPHY:
“These frames are all about Ed Hardy designs—the art, the
attitude, the confidence, the fun that is uniquely Ed Hardy,”
says Revolution president Gary Martin. “We have brought
together all these components to create a slamming, stunning
sun collection with the focus on fashion, fashion, fashion.”
MARKETING:
Merchandising materials include a 12-place rotating
(optional locking) display, six-place counter display
(with a tiger head) for the ophthalmic collection,
countercards and posters. Frames come with a
decorated case embellished with Don Hardy tattoos.
PRICE POINT:
$$$$. For additional information,
contact Revolution Eyewear,
(800) 986-0010; web site:
www.revolutioneyewear.com
INSIGHT
Don Ed Hardy is a San Franciscobased
tattoo artist who studied Irezumi,
a Japanese tattoo art. Hardy’s designs
were interpreted by Christian Audigier, a
Los Angeles retailer associated with such
brands as Diesel and Von Dutch, on a range
of accessories and apparel worn by many
celebrities, including Madonna and
Ludacris. The vintage tattoo wear is
sold in Ed Hardy shops around
the world. A flagship store
will open soon in New
York’s SoHo.
June 2007
New Frame Products